Did these incidents impact the firms corporate identity or corporate image, or both, as described in the chapter? 2. Did United Airlines engage in effective crisis management, and why or why
case studies case study
Read the United AirlinesNavigating a Social Media Storm (attached – page 20). Then, answer
1. Did these incidents impact the firms corporate identity or corporate image, or both, as
described in the chapter?
2. Did United Airlines engage in effective crisis management, and why or why not?
3. If you were the public relations manager at United Airlines, what steps would you have
recommended the company take when these incidents occurred?
4. What should the company do now to regain its customers trust?
Need about 2-3 pages. No intro or conclusion needed. Provide peer-reviewed citations.
Requirements: As mentioned
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