communication-case-analysis – Elite Custom Essays

crisis-communication-case-analysisDirections:Read the stimulus material: （inside the file)
Background: PR Week – Timeline of a CrisisNews comment: NYT – United grapples with PR CrisisCorporate Statements: UAL News Releases and InternalMedia Analysis: Forbes Magazine – Lessons from the UAL PR CrisisPublic Response: Select Memes and TweetsNews outlook: ABC News – What can we Learn
Apply your theoretical and practical understandings of crisis communication, and in particular here conflict resolution, to an analysis of this case. Answer the following points/questions in turn (you can determine the order but label them clearly):
Describe the issue in this crisis, and then the problems, positions and interests of the key parties in this case.
What influenced the stance of the organisation?
Describe the conflict resolution/crisis management strategies employed by the organisation ONLY. Have these been effective? Have they changed?
If you were counselling the organisation what suggestions would you have made to them regarding preparing for a crisis such as this and dealing with it when it’s there?
You are allowed to use small quotes from readings to support your answers, where relevant. It is usually better to paraphrase them in order to make this your own answer.Length: 1000 wordsCriteria:
Understanding of key conceptsApplication of knowledge to analysis of caseIncorporation of key questions/elements of problem into discussionPresentation of sound conclusionsStructure and organisationThe post crisis-communication-case-analysis first appeared on Term Paper Tutors.
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