Global Marketing – Elite Custom Essays

Research an American company’s business and marketing strategy for operations in one foreign country. You will also determine and describe the attributes that are needed for it to be marketed in that country (i.e., India, Japan, China, etc.). Please do not use the example already given. Instructions for this assignment are found in the Assignments section of the appropriate Module in Content.
Outcome
1. Demonstrate a U.S. company’s adaptations to the cultural environment in international business. (J)

Global Marketing

International Business Machines is an American firm that was established around 1911, in New York. The multinational firm offers computers, computer hardware software, cloud services hosting services, as well as consulting on technologies based on computers. The company is headquartered in Japan, IBM established itself in 1982, with its headquarters located in Tokyo. IBM’s business model is built around technology that uses cognitive computing to solve issues in business and society. To achieve that, IBM uses its expertise in cognitive technologies, text analytics, and mathematical science technology. To resolve business issues, IBM satisfies Japan and its customers by bringing innovative solutions to technology and collaboration (IBM Research Tokyo, 2022). Tokyo 2022). The four pillars that are the core that comprise IBM research conducted in Japan include AI Hardware, Core AI, industry research as well as Quantum software.

Problems facing IBM and IBM in Japan

Outsourcing labor to the Japanese labor force has many issues. Recently, IBM was involved in a dispute with Japanese labor management over the AI-driven wage assessment as well as personal assessment (Finnegan 2021). According to Hozumi, a lawyer representing a union claims that the AI-driven wage assessment is vulnerable to privacy concerns as well as discrimination against laborers from other countries as well as bias toward automation in the Japanese labor force. Additionally, the weak supply of labor-related skills in Japan affects IBM’s operations because of the inaccessibility and inconsistent labor-related capabilities. Other operational issues include unanticipated market forces and inconsistent growth of the domestic market in Japan could result in difficulties for IBM’s financial standing because of the dominant market in Japan for IBM products and services.